The pre-production phase is, perhaps, the most difficult part of video production. There, all of the wildest ideas, intuitions, dreams and feelings endure the test of practical implementation and become real. Does each idea supplement the general context and continuity of the story? How can the idea be best shown with colour, movement, rhythm and appeal? These are some of the questions that are answered during the pre-production.

Oh… Before I forgot. Are you still wondering how much does the video production might cost? Check out this post to find out.

I want to make sure not a single piece of information slips out as you read through the post. Therefore, I have decided to structure it in the following way:

  • What is Pre-production Phase?
  • Procedure to follow
  • What can Velvet Line Studio do better?

The structure is clear and serves you for a better understanding of the topic. Hopefully, you will find new useful information for yourself.

What is Pre-production Phase?

Pre-production is the phase of preparation before video production. It is located at the roots of video production to start from an idea and finish with the complete plan, which involves approved locations, actors, crews, equipment and script (and storyboard). This phase involves a lot of brainstorming. To make it a successful process, it is wise to use a specific approach.

Procedure to follow

To begin with, the whole video production process starts with an idea. This is also the beginning of the pre-production phase. After an idea, the procedure is followed by the creation of the script and storyboard. These are interconnected so that the creation of the script happens already during the step of idea brainstorming. When you have a solid script, it is necessary to find suitable actors, filming crew, locations, requisite, equipment and other things. Let us start with an idea.


First, if you are doing a video for an employer, he might already have an idea in mind. Our personal experience suggests asking employers about whether or not they have already got some understanding of their idea.  What would be a necessary thing to do?

Open up the topic completely, elaborate on his idea and ask your employer whether that is the way he sees his video. It would significantly ease things up for you in the future.

Second, if you are doing a video for yourself or your own company, it is essential to have a good understanding of how to show the idea. What could be your first steps to elaborate an idea? I am aware that you already have certain things in your mind, otherwise, you would not have made it this far. Perhaps, you have seen cool transitions and unusual camera shots or an interesting overall setting and you want them to be part of your video – good start! It would give you a foundation. However, what would give you a much more detailed foundation for your idea is understanding the purpose of the video. In other words, its message. What are you trying to say with it? If that would be interesting, I might write a separate article on how to work out an idea more thoroughly.

Give idea a shape

Third, after you have a foundation for the idea of the video, time to give it a shape. Try to think of as many details, even the smallest ones, as possible. Usually, it is those little, insignificant details we see in the film that leaves the strongest impression on us. Break down your idea into shots, and then approach each shot as a separate entity – as, for example, a painting. A key step for pre-production.

First, indicate the fundamental details – environment, background, actors, objects, movement, narrative, and so on. Once the fundament is there, think what each shot aims to achieve – which feeling should the viewer experience or perhaps an actor undergoes a change in the shot, or maybe the whole story makes a turn. Knowing the exact purpose of each shot will help you to define small details to fulfil this purpose. The small details include lighting, colours, suggestive objects, artworks on the wall and sounds.

Script and storyboard

When you are done with the development of an idea and you gave it a shape. What professionals do is putting it on the paper with all the details and following the: title, body, end title structure with typical fonts for the scriptwriting. Scripts and storyboard are essential for pre-production.

Why is there so much accuracy and precision in simple preparation steps? Because, there are key elements, which play a significant role in this. They are all similarly valuable, however, in the case of some, certain elements are more important than the other ones. These elements are:

  • Artwork – video and filming is a piece of art. Each author (director) puts their soul in what they produce.
  • Time consumption – In the industry, time is money. Why wasting both? Without thorough preparation, you will put the delivery date of the project on delay and make a lot of unnecessary work.
  • Costs saving – Your thorough preparation would reduce the chances of unexpected costs.
  • Standardization – There are plenty of video marketing communications companies in the world. Each of them dealing with the same problems every day. It is healthy to keep certain elements to a standard point. Also, certain things like fonts have a historical background.


The thing that would significantly help you and your crew during the production step is a storyboard. The storyboard is a visual representation of planned scenes from the script. It is useful to give you an understanding of such things like where to place a camera, where to place the actors and which direction should they be looking, location and decorations, transitions between the scenes and so on.

Wrapping up

With an idea in your mind and a script in your hands, it is time for the last step to be taken on our pre-production phase. Here is the list of questions to clarify your understanding of precautions, which need to be taken into consideration.

  • Who are the actors?
  • Where are you going to shoot?
  • Do you have dialogues written down? Are your actors aware?
  • Do your actors require specific clothing?
  • Do you require props in the picture?
  • What equipment do you need?
  • When are you shooting?
  • Do you have a filming crew and editors team?

Just simple, kind of obvious, things to be aware of before the next step.

What can Velvet Line Studio do better?

Hopefully, by the end of this article, you are already aware of the importance of the pre-production phase. Specifically, it plays a significant role as it brings up the idea development and all the necessary preparations before filming a promotion video.

The whole article is written for a reason – expand knowledge about video production among those, who are starting with this activity and those who are looking for professionals to execute their tasks. In the case of the second option, you need to be aware of key benefits when working with us. Regarding the pre-production phase, we are good for several reasons.

  • We can work out your idea to your appealing or come up with a new one with UNLIMITED amounts of revisions until the decision is made
  • The precise price of the project will be announced after the idea is clear and agreed upon.
  • We have our base of actors, studio, props, suits, locations, filming crew and equipment.
  • Save you from headache connecting all of the elements together.

The major benefit from working with us – is that we have ten+ years of media production, including expertise in sound engineering, montage, marketing and management.

If the above-mentioned sounds interesting to you, it is always a good time to press the green button: “Call Now” on your screen or contact us via e-mail. Also, you can check our other posts here.

Till the next read.

Written by

Nikita Podretsnev

Velvet Line Studio Creative Manager

Improved by

Arty Zuev

Velvet Line Studio Co-founder

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